1. Keep your customers satisfied.
Best marketing tool of a salon is word-of-mouth. If a customer is happy with the consequences, he/she will return to your salon; after all, it is totally a question of trust. Satisfied customers can then help to promote your business to their friends, family, and colleagues. Word can easily spread out about the great look and outstanding personal service your salon supplies. It is significant that your business creates and keep the desirable reputation as salon operation and a quality hair.
2. Best location
The location is critical to your business' achievement. If not in a plaza, you require a location strategically situated on one of the busiest streets in your area. Their business can be put by some salons that employ well-known hairstylists anywhere and still, customers will flock to them. Find a high-profile location with an easy access from all parts of town, if you don't have a well-established reputation in the a long list and business of loyal client.
3. Provide a clean and safe atmosphere.
Salons thrive in a condition that is clean, safe and relaxing where clients can get professional and prompt service. Cleanliness is an especially important element that can draw customers over and over again. Your customers have to be able to trust that the products and instruments you apply on them are of top-notch standard and safe. You cannot afford to put your customers at hazard from infections, as it could cause damage to your reputation.
Without considering size, salons must be scrupulously clean with the cleaning, sterilizing of instrument and work zones undertaken several times and disinfecting (not only one time) a day, preferably at the end and beginning of the in-between customers and day. Be sure your towels, footbaths, and other facilities are washed, clean and odor-free.
Salons that offer a wide range of services in one setting have a distinct advantage over those offering just one or two kinds of services. A large number of customers would rather to have their nails, face or hair done in one place, rather than going to three different places. Whereas you can specialize in one most important area (e.g. hair), giving a one-stop beauty shop's convenience to your customers can set your business apart from your competitors.
5. Hire qualified and trained staff.
Health problems may be caused by the cosmetic procedures that are performed by untrained personnel to the clients. It is important that you hire exclusively well-trained and qualified beauticians, stylists, and other staff. Experience may give the expertise to a beautician to render therapy, but, without right training, she would be not aware of the demerits and merits of procedures. It is your duty as the salon owner to make sure that your staff is adequately trained and understand each procedure that is provided. You need to be aware of the financial obligations your business and you can be subjected to in consequence of botched procedures and accidents (from rashes resulting from unsuitable waxing procedure to caused damage to hair).Find out with your insurance company on policies that can protect your business and you from liability and lawsuits that may arise from customer complaints.
Also consider supplying training classes regularly to your staff to upgrade their skills and product knowledge as well as awareness to trends.
6. Save on staff costs.
Staff will be one of the largest recurring costs of salon business and a hair. To save on costs, you can arrange for everybody but the receptionist to be contractual employees to be paid a sliding commission scale that was based on the amount of profit created.
It is important to remember that the beauty salon business and hair can be challenging due to periods and slim profit margins of low activity during the week. This business' achievement depends on volume -- so you need to be able to get more people to come in on Saturdays and Fridays to make up for the slow business times during the week, if you can't pack customers in the mornings throughout the week.